SANTA CRUZ, CA (July 1, 2008) – Perfect beach weather, clean air, and family fun are in the forecast for Santa Cruz this 4th of July. A Free Friday Night concert by Rare Earth will kick off the holiday weekend on Friday, July 4 starting at 6:30 and 8:30pm on the Boardwalk’s beach bandstand. Bring your own blanket and low-backed beach chairs for the free beach concert. Boardwalk rides are open from 11am to 11pm July 1 through July 12.

Rare Earth is best known for their huge hits of the 60s and 70s, including “Get Ready,” and “I Just Want to Celebrate.” Rare Earth’s first recording of "Get Ready" was 21 minutes long and took up an entire side of their first album. It sold millions of records and remained on the charts for almost 3 years.

The Free Friday Night Bands on the Beach concert series includes two free shows every Friday night at 6:30pm and 8:30pm on the beach bandstand through August 29, 2008. Please visit www.beachboardwalk.com/concerts for the complete Free Friday Night Bands on the Beach schedule.

Fireworks are not permitted in Santa Cruz County. Alcohol is not permitted on Santa Cruz City beaches.

About the Santa Cruz Beach Boardwalk

Voted the world's Best Seaside Amusement Park in 2007, the historic Santa Cruz Beach Boardwalk features both modern and classic thrill rides, restaurants, miniature golf, video game arcades, and family bowling, all located on a mile-long sandy beach. The admission-free Boardwalk offers affordable ticket options and free summer entertainment. A truly unique California experience!

The Santa Cruz Beach Boardwalk is located at 400 Beach Street, Santa Cruz, CA 95060

831-423-5590; www.beachboardwalk.com

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