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NEWS RELEASE
Additional Information: Brigid Fuller (831) 460-3349
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GIANT DIPPER APPROACHES 1,000,000 RIDERS IN 2010

SANTA CRUZ, CA (December 20, 2010) -- Ever dream of riding a roller coaster all day long? The Santa Cruz Beach Boardwalk is nearing 1,000,000 Giant Dipper riders in 2010. So just for fun, starting December 26, visitors can ride the Giant Dipper as many times as they want in a day (ride hours are Noon to 5pm) for $5, the price of a single ride. Tickets to ride the Giant Dipper can be purchased at any ticket booth. The Giant Dipper promotion ends at 5pm, December 31, 2010.

The Giant Dipper is currently about 11,000 riders short of 1,000,000 in 2010. The last time the Giant Dipper logged 1,000,000 riders in a year was 2002. Total ridership on the Giant Dipper since opening day in 1924 is approximately 58,400,000. The Giant Dipper is a National Historic Landmark.

Although the Giant Dipper can operate in the rain, Boardwalk rides may close if weather conditions are poor. To confirm ride status, please call 831-423-5590 the morning of your visit.

Season Pass Holders and visitors who purchase an “All-Day Unlimited Ride Wristband” for $19.95 are not affected by the special Giant Dipper promotion. (Those visitors can ride all open rides as often as they want on their ticket plans.)

The Boardwalk also expects to reach another milestone before the end of the year - 100,000 Facebook fans. The Boardwalk has stepped up its online presence over the past year, keeping visitors up-to-date on the latest events and entertainment, as well as sharing historical photographs and fun facts.

Boardwalk rides are open for limited operation, December 26-31 from Noon to 5pm, weather permitting. During Limited Operation, Unlimited Ride wristbands are $19.95 plus tax. Rides scheduled to open include the Giant Dipper, Carousel, Double Shot, Speed Bumps, as well as kiddie rides – Starfish and Speedway. The Casino Arcade and Neptunes Kingdom are open daily throughout the year.

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About the Santa Cruz Beach Boardwalk
The historic Santa Cruz Beach Boardwalk features both modern and classic thrill rides, restaurants, miniature golf, video game arcades, and family bowling located on a mile of sandy beach. Named the world’s Best Seaside Amusement Park by industry experts, the Boardwalk is home to 2 National Historic Landmarks.

The Santa Cruz Beach Boardwalk is located at 400 Beach Street, Santa Cruz, CA 95060
www.beachboardwalk.com; 831-423-5590; guest.services@beachboardwalk.com

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About the Santa Cruz Beach Boardwalk
The historic Santa Cruz Beach Boardwalk features both modern and classic thrill rides, restaurants, miniature golf, video game arcades, and family bowling located on a mile of sandy beach. Named the World's Best Seaside Amusement Park by industry experts, the Boardwalk is home to 2 National Historic Landmarks.

The Santa Cruz Beach Boardwalk is located at 400 Beach Street, Santa Cruz, CA 95060

For general information, call (831) 426-7433 or (831) 423-5590, email guest.services@beachboardwalk.com or visit www.beachboardwalk.com



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