Drive For Schools

The Santa Cruz Beach Boardwalk and The Capitola Auto Mall Dealer Group invite you to participate in our 13th annual car giveaway – DRIVE FOR SCHOOLS.

Drive for Schools, founded in 2005 by Subaru of Santa Cruz and now sponsored by the Santa Cruz Beach Boardwalk and Capitola Auto Mall Dealer Group, successfully raised over $645,000 in 2016 for local schools and more than $4.7 million total since 2005.

This year, the grand prize winner will have their choice of a brand new Toyota Prius C or Subaru Outback including tax, title, and license. And, if the winner isn't in the market for a new car, we'll award them $25,000 in cash instead. We will also be giving away ten $1,000 cash prizes, plus over 100 additional prizes!

All elementary, middle and high schools in Santa Cruz County are invited to participate at absolutely NO COST. We will provide the prizes, we print the tickets, we produce promotional materials and your school sells the $5 tickets and keeps every single penny it raises. Since each school has their own personality, you can handle the selling of the tickets to match your school's individual needs.

To participate, please email Jody Turner at by July 14, 2017, with the school name, principal's name, summer e-mail address, and phone number. Each school needs to designate one contact person to attend an informational meeting on Wednesday, September 13, at 7pm at Toyota of Santa Cruz in Capitola. This person will serve as your school's liaison with the DRIVE FOR SCHOOLS program coordinator, Jody Turner. Jody can also be reached at (831)462-4200.

All necessary details will be covered at the September 13 informational meeting. Tickets will be distributed at this meeting and selling can start immediately and continue until Sunday, October 22. The drawing will be held at the Santa Cruz Beach Boardwalk on Sunday, October 29, 2017. Due to the calendar this year there will be one extra week to sell tickets!

As you plan for the 2017-2018 school year, we hope your school will participate in the 2017 DRIVE FOR SCHOOLS!


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